How to monetize your website or blog with Google Adsense
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Google AdSense is one of the most popular methods for monetizing websites, and despite what you may have heard, it can still be an excellent way to support your content production efforts. In order to get the best results, it’s important to try different advertisement strategies. In this article, I will give you an introduction to AdSense and show you how to get the most out of this ad service.
About Google AdSense
The AdSense concept is based on the idea of showing advertisements which fit the content of your website as much as possible. For example, if your website is about shoes, you are likely to see shoe-related ads. The AdSense service examines your page content to find out which ads fit the interest of your readers best. The better your site and advertisements match, the better the results will be.Ad Formats
AdSense offers multiple ad formats from which website publishers can choose. There is a large range of widely used ad formats, such as skyscrapers, leaderboards and rectangles. These banner formats feature both text ads and graphical ads. You can adjust the font and colors of text ads so they match your website design or to make them stand out more. Graphical ads can be static images, Flash animated banners or modern HTML5 animated banners.Of course you can select mobile banners too. This banner type is designed for display on smaller screens of mobile devices, such as smartphones. If you have a responsive website and would like to make your banners responsive as well, you can choose responsive ads. AdSense will look at the available space within your website layout and automatically display the best banner size. Other than that, AdSense gives you the option to use link units. This banner type is based on text links and its font and colors can be adjusted as well.
Example of a Google AdSense text banner (300×250)
Applying for Google AdSense
In order to display Google AdSense banners on your website, you need to apply for the AdSense program first, which can be done through the AdSense website. The review process takes a couple of days. Google will evaluate your website to see whether it complies with the program policies and whether they will allow you as a new AdSense publisher. Please consult the Google AdSense website to learn more about the rules and the registration procedure.As soon as you are enrolled in the program, you can start publishing AdSense ads on your website(s). Using the AdSense administration panel, you can create a new ad. First, enter a name, for example your site name and the ad size (a good idea if you publish multiple sites so it’s easier to identify your ads). Then select the ad size, the ad type (text and/or graphical ads) and adjust the font and color scheme if applicable. For analytics purposes, you can create channels and assign ads to them.
You can also determine what you want AdSense to do in case no banners are available, for example showing a blank space, a solid color or a custom backup ad. For almost any website Google has a lot of ads available, so in most cases you won’t see these banner placeholders. After that step the HTML code you need to run ads on your website is displayed. Copy the code and paste it in the appropriate place within your website template.
Ad Statistics
Google AdSense offers extensive statistics on the usage of the advertisements on your website. You can see the number of ad views and ad clicks, for example. Depending on the type of ad, AdSense pays you for either ad impressions (CPI) or ad clicks (CPC). In the next part of this article I will provide you with tips on how to optimize the number of impressions and clicks.How to Get the Most out of AdSense
One of the most important things when publishing AdSense ads is to use an acceptable number of ads. Google allows up to three banners and three link units on each page. In my opinion, the number of banners you should publish depends on the amount of content on your page. For example, if your webpage includes a lot of content (comparable to a page from a printed newspaper) it’s no problem to display the maximum amount of banners, especially when they are integrated well into the page content. After all, you don’t want to lose visitors due to aggressive ad placements – for example, if the user has to scroll past a couple of banners to reach the ‘real’ content of the webpage.While it may be tempting to maximize your ad performance, it’s important to consider the user experience too. Users visit your website because they are interested in your content, but at the same time you would like to receive the most revenue from those visits. The key to success is to place ads on places where users spend the most time during their visit: next to or within your main content and near the navigation parts. Important locations are for example the main menu and the spot at the end of your page content. By doing so you can give your visitors what they want while also getting what you want.
Banner placement shouldn’t be an afterthought. I recommend thinking about banner placement when designing your website layout. In general, these are the best performing ad formats, sorted by proportion:
| Banner type | Banner size(s) |
|---|---|
| Leaderboards | 728×90 and 970×90 |
| Rectangle banners | 250×250, 300×250 and 336×280 |
| Skyscrapers | 120×600, 160×600 and 300×600 |
| Horizontal link units | 728×15 and 468×15 |
| Vertical link units | 160×90, 180×90 and 200×90 |
Example of Ads On a Typical Content Page
A typical content site consists of a header featuring a logo, a main navigation menu, a content article, and a page footer. In the image below you can see a couple of ad placements that I would suggest in such cases. Which banner size you choose depends on the available space within your website layout.
Example of ad placements (don’t use all of these on one page!)
Site Header
Don’t display a banner as the first element on your webpage. It’s better to display your site header first, for example a logo, a search box and the main menu. If you display a banner as the first element, users will ignore that banner and scroll down automatically.Because the main menu is a very important way to interact with your site, your visitors will use it frequently. As that part of your site receives so much attention, it’s a good idea to display an AdSense banner next to it, for example below the main menu to keep your website header neat and tidy.
On some websites it’s profitable to display a horizontal AdSense link unit below the main menu. Link units consist of text links that fit the look and feel of your main menu, which is frequently a horizontal link list as well. You will receive the best results by adjusting the colors of the link unit so they match your site layout.
Example of a horizontal AdSense link unit beneath the main menu
Example of a leaderboard banner between the site header and content area
Content Area
Rectangle banners such as the 250×250, 300×250 and 336×280 are also strong performers. Thanks to their size they can be integrated within your webpage content, for example aligned to the upper right corner of your article.On my own websites, I learned that the link unit could be profitable if placed well. As this banner type looks like it is part of the webpage, it can give great results, for example when displaying a link unit at the end of an article. When a user finishes reading an article they enjoyed, it’s likely they will click on one of the links in the link unit to learn more about the same topic. Pay attention to making it seamless, but don’t try to fool the user into thinking the links are a part of the actual website – not only will Google ban you if they look at your page, it doesn’t make for a good experience for your readers and they’ll stop coming back. If your article has a white background, it works well to give the link unit a white border and white background so it blends well in your site layout. Besides that, you can choose from a couple of fonts so the AdSense banners have the same look and feel as your website. This layout strategy applies to other banner sizes as well.
Example of a vertical AdSense link unit, integrated into the site layout
Column Next to Content Area
Most websites have a smaller column to the left or right, featuring an overview of the latest or most popular articles, additional content or other messages. Such columns, which are positioned next to the main content, are a great spot for displaying ads, for example vertically oriented banners such as the 120×600, 160×600 and 300×600 skyscrapers.
Show Smaller Banners in Ad Spaces
I recommend allowing Google AdSense to display smaller banners in ad spaces that are actually meant for larger banners. For example, the 336 x 280 ad space can display a 300 x 250 banner as well. The same applies to the 970 x 90 ad space: it can show a 728 x 90 banner without problems. In such cases the smaller banners will be displayed in the center of the ad space so that everything still looks good. By enabling this option you receive banners from a bigger banner pool, meaning higher revenue.Mobile Banner in Mobile Version
As more and more people visit websites using their smartphone, it’s a good idea to display the AdSense mobile banner in the mobile version of your website, for example beneath the mobile navigation menu.
Example of a mobile AdSense banner in the mobile version of a website
Page-level Ads
In April 2016, Google introduced AdSense’s next generation ads called ‘page-level ads’. These ads are specifically designed for use on mobile websites and show ads automatically in the right format and at the right time. Page-level ads are only shown when they are most valuable; Google determines this for your visitor automatically.
Anchor/overlay ad at the bottom of the screen
Show Both Text and Graphical Ads
Be sure to opt-in for displaying both text and graphical ads when creating new AdSense banners. By doing so, you increase the available ad inventory. Most text ads are CPC based (paid on a cost-per-click basis) and most graphical ads are CPM (paid on cost-per-impression). AdSense has an advanced system that determines which ads will give you the highest earnings and by enabling both text and image ads, you will receive the best results.Gambling Related Ads
By default gambling related ads are turned off by Google AdSense. If your website is targeted at adults, you can change this setting so gambling ads may appear in your site. This can be profitable for certain types of website, and you will have to make that determination yourself. Log into your AdSense account, go to ‘Allow & block ads’, choose your site in the list to the left and click on the tab ‘Sensitive categories’. At the bottom of that page, you can allow gambling related ads.Interesting Keywords in the First Paragraphs
It’s important to include interesting keywords in the first paragraphs of your webpage content. When the webpage loads and the AdSense banners are requested, Google scans your webpage and determines which ads fit your content best. Google thinks the first paragraphs on your webpage are the most important and that’s why the ads will be based on the keywords in those paragraphs as much as possible. When you are set up to receive banners that fit your content and target audience as well as possible, you increase your revenue while delivering more value to readers.Load the AdSense Banner with the Highest CTR First
Let’s say you have three AdSense banners on your webpage. Using AdSense, you can see which of those banners has the highest click-through-rate (CTR). It’s a good idea to load the banner with the highest CTR first. The best performing banner should come first in the HTML structure of your page, even if it’s displayed in the middle or at the bottom of the page. The reason behind this? When a page is loaded and the AdSense banners are requested, AdSense fills the first banner with the highest paying ads.Experiment and Experiment
As all websites are different, it’s important to figure out which ad strategy works best in your case. I recommend trying different banner formats, ad placements, fonts and colors. Even small changes such as color adjustments can make a big difference in how a banner performs. AdSense helps you do these kind of experiments. Log in with your AdSense account and go to My ads > Content > Experiments for more information.More on AdSense
If you want to read more about Google AdSense and how to optimize your website revenue, I suggest you check out the official Google AdSense blog called Inside AdSense. On the official Google AdSense YouTube channel you’ll also find videos with interesting optimization tips.Conclusion
Google AdSense is still a great way to monetize websites. AdSense provides a wide range of banner formats from which webmasters can choose. It’s important to integrate AdSense banners into your website layout as seamlessly as possible; ad placement shouldn’t be an afterthought when designing commercial websites. The key to success is to place ads in the places where users spend the most time during their visit: next to or within your main content and near the navigation areas.Be sure to experiment a lot to find out which ad strategy works best in your case.
How to earn money bloging in Nigeria
Creating a website /blog is for a purpose,it is either for
personal use or commercial use(Schools website,governments
websites,association website and so many more)
Creating a website needs a lot of fee to set them up, you wouldn't want to spend and not getting any gain.
Monetising your website/blog helps you to recover all your money spent on setting up the blog.
Advertisement
It is one of the proven ways to earn money online. Blogging, when done
properly, can easily generate from thousands to hundreds of thousands of
Naira per month. You need to have your own website and share useful and
interesting topics there. Before creating your blog, you need to get a
popular topic or subject that will bring a lot of visitors to your
website.
You can also create a blog that provides latest gist and information, anything that will generate traffic to the website.
Blogging needs a bit of patience before you can start making real money
from it. All you need to do is to keep writing regularly and sharing
your website and contents on social media platforms.
After you have been able to generate enough traffic to your website, you
can monetize your blog with pay per click program and affiliate product
to earn more money.
There are lot of ways to monetise your blog.Here are some of the method to make money from your website/blog:
Affiliate Marketing
It involves promoting other companies’ products and getting a commission
when someone buys the product. This is one of the easiest ways to earn
money online.
The more product you can sell, the more money you will make. To make
money you need to join the affiliate network and find a product you can
market online. You will be given a link with your Id which you will
promote online.
When people click and buy the product through your link, you get a
percentage of commission. One of the top affiliate marketing sites you
can join is Clickbank.
You can create a website for product reviews and promote your links at the end of your review.
You can also promote products on popular social media sites.You also can
write an article on the affiliates link you are trying to promote. You
should place the affiliates link in your contents and also you can
create a pretty good banner for it.
Earn money from YouTube on your website
Another way to make money online is making YouTube videos. YouTube is
the largest video-sharing community where people watch videos and learn a
lot of things for entertainment and educational purposes.
To make money from YouTube, all you need to do is to make interesting or
educative videos that can generate a lot of views. Create your channel
and start uploading your videos. Enable your channel for monetization
through Google AdSense and begin to make money.
You just need to place the video's widget on your blog and also put the subscribe button widget attached to it.
You can choose any of these ways and start making money today. As you
see, to earn money online you don't need to make a lot of financial
investments. Just improve your skills, think creatively and work hard to
grow your income.
You will make it!
Selling E-books
Writing e-books and selling e-books is another way of earning through your blog.Do you have any life changing ideas? If yes!!!
Why waiting go on and write an e-book which is to help people live a better life or a money earning method.
Selling of e-book makes you more money.A lots of publisher /blogger now
write an e-book on the little secret about the money earning method.For
example a well known blogger (Linda ikeji )Linda Ikeji is a successful
blogger,she makes money writing e-books and she sells them on her
website.
You too can write an e-book ,not just any e-book but an e-book that would transmit information and knowledge to the reader.
You are good to go!! Write and place a banner on your blog showing you
trying to sell e-book and write convincing article for the readers to
entice them buy e-books. Goodluck to you,trying to sell ‘em.
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Advertising on your blog can earn you a lot of money if you've got a lot
of traffic, don't be afraid am not trying to scare you, it doesn't mean
you can't earn at all but without a lot of traffic,it's not easy.
Trying to monetise your blog with the well known advertising site need
your blog to be decent(a simple and responsive theme and an impressive
design) and a lot of traffics.You can get a lot of traffic and get
responsive themes.
You can monetize your blog when you have met all the requirements below:
Requirements for blog monetising
- Good traffic
- Clean or responsive themes
- A good domain name or your can use subdomain name
- Fast loading sites
- Genuine content
We have a lot of website to monetize your blog with:
- Google Adsense
- Infolinks
- Media.net
- Galakson
Those website require lot of traffic and responsive themes.
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